Nada Dairy – Market Leaders in Saudi Arabia

May 10, 2018 in Food & Drink

Nada Dairy was established in 1982 by Sheikh Mohammed Bin Abdullah Al Othman in the Eastern Province of Saudi Arabia. With a trusted base of 1400 employees, high standards of animal welfare and a wide variety of products, the company rapidly became market leaders in Saudi Arabia.

Nada Dairy specialize in the production and distribution of fresh dairy, fresh juice and long-life milk. Nada produce comes from family-owned farms with an overall herd of 20,000 cows. The company adheres to an important philosophy: that the wellbeing of their herd generates quality produce. Despite facing the difficulties of a desert environment, Nada farms offer grassy pastures for the cattle to graze on. The animals are given top grade locally grown feed, quality assured, to make sure that their diet is up to scratch. Their nutrition creates superior quality products for consumption. The company strives to ‘put in the best’ to give the customer the best, and all their dairy products are made from 100% fresh milk. They also guarantee that “all Fresh Dairy products are free from powder milk, water and preservatives”

All Nada products are produced in accordance with the internationally recognized HACCP and ISO 9001 standards.

All of Nada’s produce comes from the Nada Dairy Farms, so, naturally, this is a good place to start. The Nada farm in Al-Hofuf is one of the largest dairy enterprises in the Kingdom of Saudi Arabia. This farm accommodates 12,000 milking cows and 3,000 replacement stock. It generates over 40,000 cubic meters (m3) of manure per year, plus various other organic wastes, including: left over feed, residues from the on-site wastewater treatment plant, and green vegetation waste. Nada is considering options for finding beneficial uses for their waste organic residues, including the option to compost the generated manure.

Nada currently operates in the Kingdom of Saudi Arabia, Bahrain, Qatar, UAE and Kuwait. They use many local companies in their supply chain in Saudi Arabia, but they also make partnerships with suppliers further afield in the GCC. Some suppliers are part of national companies, and they have worked with Nada for a long time. Suppliers are specially selected to match Nada on their outstanding food and drink capabilities.

It is not just the supply chain that makes Nada successful. The quality selection of products has customers trying new recipes, sharing meals with family and friends, and coming back for more. The products include, but are not limited to, Fresh Dairy (100% from Nada Farms), Fresh Flavoured Milk (delicious blends of 100% fresh milk & multiple flavours), Fresh Juice (from the best fruits around the world), Long Life Milk, Long Life Juice and Tomato Paste. Here are just a few items from Nada’s delicious range:

Fresh Milk

Nada make fresh milk by milking their cows every day, then pasteurizing the milk straight afterwards. This provides a natural fresh taste, and a pure product that customers return to time and time again. The fresh milk range is also available in Full Cream, Low Fat & Skimmed.

Long Life Milk

The Long-life milk range offers the taste and goodness of Fresh Milk but with the added convenience of long-life storage.

Labneh

Labneh is a type of strained yogurt and it has a soft cheese-like consistency. A popular food in the Middle East, labneh is often used as a sandwich spread or it is served with bread bites at meal time. It is one of the most popular products for breakfast in the Middle East, and it makes a great alternative to cream cheese. Nada have produced two different labnehs to cater for a wider market. One features the traditional sour tastes, and the other has a lighter, more modern taste. Labneh is one of the most versatile products in the Nada range and can be bought in 200g and 2kg containers.

Greek Yoghurt

All Nada Greek Yoghurt is made from 100% Fresh Milk, natural and authentic. It has a creamy and rich mouthfeel with a protein boost, and it comes in two varieties: Plain and Honey. The Plain Greek Yoghurt is a versatile product with a wide range of usage, from healthy snacking to cooking. The Honey Greek Yoghurt is more of a sweet treat and it made with natural ingredients. The yoghurt is ideal as a light snack after a workout, since it has higher protein than regular yogurt with less calories.

Juices

Nada offer both fresh and long-life juices in many delicious flavours. From classic Orange to zesty Lemon and Mint, the juice range provides a perfectly balanced fruity accompaniment to mealtimes.

Nada will continue to expand their range, working on innovative new products for supermarket shelves. Their latest product, the Pineapple Flavoured Milk, is the first of its kind to the market. Released in 2016, it maintains the brand standard and is made from 100% fresh cow’s milk. The milk is then infused with fruit flavourings for a natural pineapple taste. The company describe it as ‘refreshing & irresistibly delicious’.

Old or new, classic or modern, all Nada products share one thing in common; every item from every range is made with the belief that ‘every drop should be enjoyed and savoured.’ Nada said:

‘We have always prided ourselves on delivering wonderful taste experiences that help create moments of pleasure in people’s lives every day. This is what keeps us going and gives us the greatest satisfaction.’
‘We don’t just do drinks… we do nature inspired, goodness packed, mouth-watering splashes of deliciousness that will stimulate all your senses.’

The company are ideology, orientated and take pride in their values. They continue to develop their range in accordance with their beliefs. Recently, Nada has partnered with the Ministry of Defense, to offer proceeds from sales to families of Saudi Soldiers. The campaign has been designed to show support for those who have given their lives to protect and defend their country. One of the objectives of this unique six-month campaign is to encourage the private sector to take responsibility and participate in giving back to local communities.

The campaign launched a press conference in Alkhobar and it was widely attended by media representatives. Nada’s CEO and Owner Abdulmohsen Al-Othman spoke on the partnership. He said:

“This is just a small way that we can express the pride and deepest appreciation of not only NADA but of the entire nation for the courage and dedication of those of our soldiers who have given the greatest sacrifice on the field of battle while fighting to protect us all. Never can we replace those who have lost their lives in the hearts of their families and friends, but we feel that it is our duty to give back to our community in whatever way we can by lending our support and assistance to the families who have lost loved ones.”

Nada will use the juice packs (manufactured by Tetra Pak) to raise funds by allocating 15% of revenue from each pack sold to the cause.