Emaar Properties PJSC is a Dubai-based Public Joint Stock Company listed on the Dubai Financial Market; it is a global property developer and provider of premier lifestyles. The company was inaugurated in 1997 as the developer of beautifully designed property, malls, and hospitality projects across the world. They have projects in countries such as in United Arab Emirates, Saudi Arabia, Syria, Jordan, Lebanon, Egypt, Morocco, India, Pakistan, Turkey, USA and Canada creating homes, offices, retail centres, hotels, and leisure destinations that add to the quality of life. Their popular 5-star developments have seen great successes with Emaar’s shopping mall development, The Dubai Mall, becoming the world’s largest shopping and entertainment destination, with a total of 54 million visitors in 2011. The company’s primary aims are to ensure all projects are delivered to the highest standards and that establishments provide tremendous customer service within all aspects of the customer’s experience.
Emaar specialises in creating value-added, master-planned communities that meet the full spectrum of lifestyle needs. An example of the company’s approach is the 500-acre mega-project in Downtown Dubai in the home of Burj Khalifa. At 2,716.5 ft, it is the world’s tallest building and features the world’s first Armani Hotel Dubai and the world’s highest restaurant ‘Atmosphere’. Burj Khalifa is commonly described as both a ‘Vertical City’ and ‘A Living Wonder,’ and celebrates the extraordinary union of art, engineering, and meticulous craftsmanship, as well as highlighting the can-do spirit of Dubai. The 200 plus storey Burj Khalifa has 160 habitable levels, more than any building in the world. Within the grand building is The Dubai Mall which features over 1,200 shops and services.
Malls: Emaar’s mall assets include The Dubai Mall, Dubai Marina Mall, Souk Al Bahar, and Gold & Diamond Park and take up a total area of over 5.8 million sq ft in Dubai. Dubai Mall is Emaar’s most-visited shopping and leisure destination, also known as ‘the centre of now’. Emaar Malls also owns and manages Souk Al Bahar, an Arabesque style dining and entertainment development in Downtown Dubai. It also owns Dubai Marina Mall, a lifestyle shopping mall for residents and visitors of the Dubai Marina community, as well as Gold & Diamond Park, a shopping destination dedicated to gold and jewellery. Emaar’s is currently adding on to the fashion and lifestyle choices aspect of The Dubai mall through expansion of its Fashion Avenue by another one million sq ft. The extension will add 150 new brands to the mall and will help reach Emaar’s goal: to welcome over 100 million visitors in the next three to four years.
Entertainment: Emaar’s entertainment industry is dedicated to delivering top-quality entertainment and to surpass customer expectations with its unique portfolio of attractions. These include the Dubai Aquarium & Underwater Zoo, Dubai Ice Rink and KidZania® located within venues across The Dubai Mall and Dubai Marina Mall including Dubai Aquarium & Underwater Zoo, Dubai Ice Rink and KidZania®. Emaar’s entertainment initiative is to ‘inspire joy’ throughout all its attractions, opening a door to an exceptional world of excitement for visitors. Dubai Aquarium & Underwater Zoo is just one of these entertainment facilities, it is one of the largest indoor aquariums and features thousands of aquatic animals and a 270-degree walkthrough tunnel. KidZania®, is an innovative children’s entertainment environment featuring an ‘edutainment’ concept, providing a safe and realistic educational environment for children; while the Olympic-sized Dubai Ice Rink offers year-round entertainment. Emaar Entertainment also operates the Reel Cinemas at The Dubai Mall and Dubai Marina Mall which features a new standard for cinema’s in the region. It includes platinum movie suites and movie screens and soars above excellent customer service standards; It is today’s go-to destination for movie-lovers. Emaar’s commitment to up-market entertainment powers further development in this area such that Emaar Entertainment will continue to expand its incredible leisure and entertainment attractions through new experiences, both in Dubai and around the world. Developments such as the Virtual Reality Zoo highlight this continued modern development. Launched in conjunction with Dubai Aquarium & Underwater Zoo and Wevr, VRZOO showcases endangered species in an interactive, fun and educational experience.
Emaar is one of the world’s most valuable real estate development companies with proven competencies in property, shopping malls and retail as well as hospitality and leisure. Emaar Hospitality Group is a fully-owned subsidiary of Emaar Properties PJSC. Emaar Hospitality Group was created in 2007 and owns and manages a diverse number of hospitality assets in addition to its hotel brands; these include serviced residences, golf retreats, a yacht club, a polo and equestrian club, and a series of comprehensive Lifestyle Dining restaurants. The group owns and manages a portfolio of hospitality assets and brands including Hotels and Resorts; one of these is Vida Hotels and Resorts, which is a premium an upscale lifestyle hotel and residences brand; and, Rove Hotels, a contemporary midscale hotel and residences brand. Emaar Hospitality Group is currently expanding its services internationally with intentions to introduce its brands in key gateway cities and tourist destinations in Europe, Middle East and India.
Emaar is also famous for its unique property and community developments. Emaar Properties has redefined the property landscape of the United Arab Emirates through its unique community developments in Dubai. Homes are established around picturesque settings and residents are situated near shops and facilities such as retail centres, hotels, food & beverage outlets, educational institutions, healthcare centres and mosques. The company has set homes in areas such as Downtown Dubai where hundreds of homes are set in elegantly designed apartment towers. Moreover, Dubai Marina is one of the region’s largest waterfront developments with several residential towers, while Arabian Ranches is a fully-established villa community. Emaar Properties in Dubai has erected homes in The Greens, The Springs, The Meadows, The Views and The Lakes. In addition, Emirates Hills allowed investors the choice of designing their villas to their preferences.
While continuing to actively pursue expansion in its core business of innovative, high quality real estate development, Emaar has diversified into related business lines to further build value for its shareholders, including the Government of Dubai. Emaar’s focused expansion and diversification strategy sees it firmly positioned to take global centre-stage as a multinational and diversified business group. Emaar is in the process of extending its expertise in developing master-planned communities internationally. It has a particularly significant presence within the United Arab Emirate with several key global markets with established operations in this area.
Carrying out operations wouldn’t be possible without the importance of supply chains that are linked to Emaar. These allows for continual work and upkeep of jobs for both parties. The company doesn’t maintain any stock as such, but demand is met very quickly, and supplies will be made per project at each phase interval. Quality, speed of delivery weather service or materials is utmost important as is pricing competitiveness. Longevity of relationship relies upon delivery and quality mainly.
Plans: Emaar is currently in the process of erecting a new tower in Dubai Creek Harbour. This bold design will be located just a 10-minute drive from Downtown Dubai and will display spectacular cultural offerings, world class residences, shopping, amenities, offices and more. It is being presented as a place where life, nature and luxury meet. Residents & visitors will be able to enjoy life in idyllic surroundings close to water and nature in truly remarkable surroundings. The unit sizes of the building will range from 645 square feet to 1,490 square feet. The hi-rise tower is estimated to be completed in 2020. Emaar Properties have further announced plans to build a hotel on Ras al-Khaimah, Marjan Island as result of plans in relation to tourism. The project will feature a five-star luxury hotel, serviced apartments and shops. It will also include retail and residential elements. It is expected to fill an area of 2 million square feet. The agreement was signed by Sheikh Khalid Bin Saud Al Qasimi, chairman of Al Marjan Island, and Mohamed Alabbar, chairman of Emaar Properties. The island’s entire development is set for completion in 2025 and will contain around 8,000 hotel rooms. It is worth approximately $1.8 Billion for the contract.
Emaar’s projects have added a tremendous value to the local economy and created thousands of jobs. They have also successfully branched out internationally by showcasing their successful development model to high-growth international markets, where they are able to further develop world-class projects that underline their competencies and commitment to quality.