Hilton Abu Dhabi Hotel: Tapping into a World of Growth Potential

October 12, 2013 in Tourism & Leisure

The rise and rise of Abu Dhabi continues to have positive economic implications around the region. Perhaps one of the best barometers for the Emirate’s growth is the number of hotels that have been developed in recent years.

At the beginning of September, Abu Dhabi Tourism & Culture Authority announced that hotel revenues had increased by 16 per cent to nearly Dh3 billion for Abu Dhabi hotels in the January to July period this year over the same period in 2012.

Guy Wilkinson, Managing Partner at Dubai-based hospitality consultancy, Viability, said Abu Dhabi was enjoying the same kind of boom as Dubai and other non-Arab Spring accessible destinations in the Middle East.

TCA Abu Dhabi stated that arrivals delivered close to 4.8 million guest nights, a 23 per cent increase on 2012, while Wilkinson said a number of corporate visitors head to Abu Dhabi for infrastructure and oil & gas projects. However, he added that people were beginning to rediscover the emirate as a tourism destination.

Mubarak Al Muhairi, TCA Abu Dhabi Director General, stated that hotel property numbers had increased from 137 properties and 23,613 rooms in 2012 to 146 and 25,300 rooms in 2012.

At the forefront of this revolution has been the Hilton Abu Dhabi, located in the heart of the city and conveniently situated just 30 minutes drive from Abu Dhabi International Airport.

HiltonHilton Abu Dhabi has been selected in the Readers’ Choice Awards 2012 by Condé Nast Traveler as one of the Top 10 Hotels in the Middle East. The award is typical of an organisation that welcomes hotel guests in more countries that any other full-service hotel chain. In total, Hilton now operates over 540 hotels in 78 countries, across 6 continents.

The Hilton Abu Dhabi offers 5 star accommodation for guests and its location affords stunning views of the Arabian Gulf.

Among the impressive amenities are 3 swimming pools, a kids’ club, private beach, personal trainers at the Fitness by Precor gym, exercise classes, floodlit tennis courts and a luxury spa with 5 private therapy rooms and full menu of beauty treatments and massages.

The hotel also enjoys a tremendous reputation for its cuisine, including over 15 restaurants, lounges and bars and an award-winning Thai and Chinese menu at Royal Orchid. Other international food options include Portuguese cuisine at Vasco’s, as well as Toki, one of the best Japanese restaurants in the capital.

For those who prefer song and dance for their entertainment, the resort hosts live bands at Jazz Bar and the renowned Hemingway’s Pub, while Lebanese entertainment and cuisine go hand-in-hand at Mawal and the Cinnabar nightclub provides late night solace.

The hotel has received several awards as the 2012 Gourmet Abu Dhabi Awards for F&B Manager of the Year, 2011 Time Out Abu Dhabi Eating Out Award for Southeast Asian Restaurant of the Year (Royal Orchid) and Best Family Restaurant of 2011 (Vasco’s).

Whilst the Hilton Abu Dhabi itself offers plenty to do, the surrounding area has significantly developed in recent years. Among the myriad of attractions within short distance of the hotel are the Marina Mall, Abu Dhabi Corniche and the Heritage Village.

The past decade has also seen the establishment of the Abu Dhabi Formula One circuit and the automotive enthusiast is also well catered for at nearby Ferrari World, located on Yas Island and adjacent to the recently-opened Yas Waterworld.

Of course Dubai is also a mere stone’s throw away and close enough for day trips, while the more adventurous might embark on a desert safari and the cultural connoisseur may take in a visit to the Sheikh Zayed Grand Mosque.

Of course Hilton Abu Dhabi also caters for other clientele and boasts an impressive array of corporate amenities and facilities for social gatherings and weddings – and conventions catering for up to 2,000 guests.

The hotel won the 2012 MENA Award for Best Conference and Convention Centre, and hails itself the premier events hotel in Abu Dhabi.

Recently upgraded, the corporate facilities include renovated meeting rooms featuring a modern contemporary Arabian design and are fully-equipped with the latest in business amenities. Hilton Abu Dhabi offers a choice of 14 unique indoor and outdoor meeting facilities, including two ballrooms, a high-tech boardroom and the Hiltonia beach garden – including 350 metres of private, white sandy beach – ideal for weddings and celebratory events.

Among the highlights is the Al Qasr ballroom, which boasts its own private entrance and majilis, while the Saadiyat room has its own private terrace and is renowned for its cocktail parties.

The allure of Abu Dhabi continues to grow, bringing business and tourism to the Emirate. It is a trend not lost on the Hilton corporate team, with Rob Palleschi, global head, Hilton Hotels & Resorts commenting: “Hilton Hotels & Resorts is one of the longest serving international hotel brands in UAE and our proud heritage has served us well in Abu Dhabi since 1973.”

His words came after the May announcement that Hilton had acquired a second hotel in the city: renamed the Hilton Capital Grand Abu Dhabi. The hotel opened in early September, following a refurbishment and rebranding programme and will provide an additional 281 rooms to Hilton Worldwide’s UAE room total, now exceeding 3,000.

This latest signing is a worthy addition to our large Middle East portfolio and we look forward to welcoming the growing number of visitors to the UAE’s capital city,” affirmed Palleschi.

Meanwhile, the Hilton Abu Dhabi continues to excel, having received the 2013 TripAdvisor Certificate of Excellence Award. This honor is awarded to establishments that achieve outstanding traveler reviews on TripAdvisor, the world’s largest travel site.

Abu Dhabi continues to offer great growth potential and thanks to the Hilton Abu Dhabi Hotel, the Hilton Hotels & Resorts Group is well positioned to take advantage of those opportunities.